Netflix was looking for a dark, dramatic opening that would also hint, with a girlish nod, at some of the teenage social and sexual issues in the show (e.g. bullying, depression, suicide, and rape). I drew this illustrative concept inspired by Hannah's decorative and sardonically playful doodles. This concept not only brings her doodles to life, but uses them to create a sort of prescience; a foretelling of a few key elements of the story. The biggest challenge was finding the balance between dark/harmful and sardonic/cute.
For season two, we revisited the main title sequence to add season two imagery and elements such as the smart car, threatening messages, updated doodles, and polaroids
Studio: Digital Kitchen | Los Angeles
Creative Director: Derich Wittliff
Art Direction / Design / Animator: Peter Pak
Producer: Christina Lee
Executive Producer: Cynthia Biamon
Executive Producer: Erica Coates